Giant Bomb

While at CBS Interactive, I had the pleasure of working on a holistic redesign of GiantBomb.com.

Of the many areas of this project that I was involved in, my focus was on user growth, retention, & UX innovation.

 

The main goal of redesigning GiantBomb.com was to cater the website towards new users. Historically, GiantBomb’s user group was extremely niche, with most engagement coming from veteran or long-standing users. The site’s existing architecture & design wasn’t conducive or friendly to new users who weren’t familiar with the history of GiantBomb.com’s cast and content. In this way, attracting new users & subsequently maintaining them was extremely difficult, and became a key KPI for us to measure success against throughout the entire redesign effort.

 

Early in the project, I was able to recruit & interview 15 users of various GiantBomb familiarity levels with the goal of gaining insight into perceptions, desires, & expectations of using a site like GiantBomb. The goal of these tests were ultimately to help us understand what a brand-new user would expect from an entertainment site like GiantBomb in order to retain their interest & engagement long-term.

 

The results of UXR provided a lot of key insight that helped us pivot & create UX strategies for long-term success.

The resulting redesign & UX strategy changes led to an increase in user retention and engagement on the site overall.

 

If you’d like to learn more about my contributions on GiantBomb.com, please get in touch.